Hi, I’m Calley Means.
My mission is to steer more healthcare dollars to incentivize metabolic habits at the root of disease (healthy food, exercise, sleep, stress management). This is where the rubber hits the road to change our current trajectory.
Right now, we have a sick-care system where 95% of healthcare dollars are spent to manage disease after people get sick. It is a big problem when the largest (and fastest growing) industry in the country is incentivized for us to be sick.
I am working to advance this mission in three inter-connected ways:
- Truemed, a company I started that enables tax-free HSA/FSA spending on supplements, exercise, and healthy food.
- Good Energy, a book I co-wrote with my sister Dr. Casey Means that is coming out May 2024.
- Media and advocacy about the broken incentives of the healthcare system, informed by my early career as a consultant for the pharmaceutical and food industries.

I am writing a newsletter to 14,000 people with learnings from this work – one a week focussing on systemic/incentive issues and one focusing on health tips/lessons that have had an impact on me:
Pre-order Good Energy
Over the past several years, I have been working with my sister to write Good Energy – which will be released in May 2024. Pre-order below and learn more about the book here.

Recent Posts
Should You Go Down the Road?
Happy Friday. I’ve been getting a lot of questions along the lines of “What if I [or my parents] are told by the doctor that I’m at risk for heart disease or diabetes? Should I not take the drugs? This email isn’t a “100% anti-drug” mindset, but I do recommend several steps before embarking on…
The Child is the Father of the Man
As a new parent, there’s so much talk about how to most effectively teach children. But we don’t talk enough about how much we need to learn from babies: Children are truly the fathers of adults – there is nothing more to society than ensuring their natural inclinations thrive. The foundation of public policy in…
Sit Under a Tree
The amount of light a human is exposed to outside is 116 times more than inside with artificial light. Even sitting under a tree, a human is exposed to 50 times more light than sitting inside with artificial light. And again, for most of human history, there was no “inside” or artificial light. For almost…